▼項目外觀，exterior view of the project ? Charlie Xia

在深度融合集度價值觀的基礎上，ROBOVERSE體驗中心將品牌、汽車機器人與數字體驗相結合，打造出了一個想象中的全新空間，該空間既是汽車機器人產品理念的延伸，也是連接現實世界與數字世界的“第四類空間。它彰顯了集度品牌致力于打造全新人機交互體驗的承諾。這個坐落在三里屯的集度體驗中心具有顛覆性意義，其主要聚焦點發(fā)生了改變，旨在吸引人們進入集度ROBOVERSE的世界。超未來主義的室內設計、迷人的燈光氛圍、由極小的金屬立面構成的動畫以及一臺揭示其躍動靈魂的設備，無一不吸引著街道上來往的行人進入其中一探究竟。

Immersed in the values of Jidu, this space unites the brand, the Robo-Car, and the digital experience, creating an imagined new world that is an extension of the Robo-Car – reaching into the fourth space between the digital and physical world. It represents the brand’s commitment to explore the boundary of human-computer interaction. The experience center creates a disruptive presence in Sanlitun, changing the gravity of the urban center, inviting visitors into the ROBOVERSE of Jidu. From the street level, the view is captured by an ultra-futuristic interior, entrancing lights and animations framed by a minimal metallic facade, a machine revealing its pulsating soul.

▼店鋪入口，entrance of the store ? Charlie Xia

▼外立面夜景，night view of the facade ? Charlie Xia

▼入口展示區(qū)，display area at the entrance ? Charlie Xia

▼超未來主義的室內設計，ultra-futuristic interior ? Charlie Xia

進入ROBOVERSE體驗中心之后，參觀者會收到提醒，設置屬于自己的數字共生體（一個虛擬形象），它將借助虛擬技術陪同參觀者游覽整個體驗中心。所設置的虛擬形象能夠與整個空間內的許多數字化觸點的互動?；跀底汁h(huán)境的汽車機器人將能夠在現實世界和數字世界之間無縫轉換。這一體驗的奧秘之處在于側面設計巧妙的隱藏細節(jié)和柜體，其中囊括了汽車機器人支持的多個定制選項，這是一種適用于極小空間的高科技解決方案。

Upon entry, the visitor is prompted to make their own Robo-Self, a virtual avatar that will accompany them on their virtual journey through the Experience Center’s vision of the ROBOVERSE . This Avatar interacts with the many digital touchpoints that follow throughout the space. Immersed in a digital environment, the Robo-Car is teleported it to worlds both real and digital. Flanking this experience are subtle concealed details and cabinets that reveal the many customization options possible with the Robo-Car, a high-tech solution for a minimal space.

▼迷人的燈光氛圍，charming lighting atmosphere ? Charlie Xia

▼金屬樓梯，metal staircase ? Charlie Xia

Gensler大中華區(qū)零售商業(yè)專業(yè)負責人、上海工作室總監(jiān)張景翔先生表示：“未來零售行業(yè)將主要聚焦體驗營造和社交空間設計。而這其中的關鍵在于創(chuàng)造一個秉持‘數字為先’理念的多感官生態(tài)系統(tǒng)，讓消費者能夠切身感受到現實世界與數字世界之間源源不斷的信息流。在Gensler，我們看到了基于環(huán)境心理學的設計趨勢，這無疑將會改變未來的零售體驗?！?/span>

“The future of retail is about delivering experiences and designing spaces for social connections,” said Richard Chang, Retail Practice Area Leader and Studio Director at Gensler Shanghai. “The key is creating space as a multi-sensory ecosystems with a digital first mindset, which allows consumers to experience a continuous flow of information between the physical and digital worlds. At Gensler, we are seeing a design trend for environmental psychology, which will undoubtedly transform retail experience in the next chapter”

▼樓梯中庭，atrium of the staircase ? Charlie Xia

沿著耀眼的金屬樓梯來到二樓，首先映入眼簾的是機器人咖啡吧（RoboCafe）。在動態(tài)數字背景的襯托下，有一個能夠沖調定制咖啡的機械臂，熱烈歡迎參觀者來到這個藝術空間，欣賞藝術家柳迪創(chuàng)作的綜合媒介藝術裝置布爾。在機器人咖啡吧后面是主要的櫥窗展示區(qū)，這里陳列著一件以劉慈欣作品為靈感的藝術品。這塊自動駕駛宣言石展現了集度和未來科技領域充滿無限可能的未來。

Arriving on the second floor from a floating metal stair, the visitor discovers the RoboCafe. Dynamic digital content backdrops a robotic arm that creates customized coffees, a warm welcome to an art space that features the multimedia works of artist Liu Di. Behind the Robocafe, in the dominant window display of the second floor, is an artwork inspired by the works of Cixin Liu. This artwork entitled “Manifesto Stone of Autonomous Vehicles” is a pulsing futuristic expression of the possibilities of Jidu and the technologies of tomorrow.

▼機器人咖啡吧，RoboCafe ? Charlie Xia

▼藝術空間，art space ? Charlie Xia

▼藝術家柳迪創(chuàng)作的綜合媒介藝術裝置布爾，art space that features the multimedia works of artist Liu Di ? Charlie Xia

▼衍生產品展示區(qū)，derivative product display area ? Charlie Xia

機器人咖啡吧后方藝術展示區(qū)可通過對可移動式墻體進行變動和調整，轉換成一個活動空間，滿足品牌和店鋪的特定需求。此外，大屏幕上還依次展示著多媒體房間為用戶提供集度汽車機器人智能座艙的沉浸式全新體驗，為每位來訪的參觀者帶來一無二的空間體驗。在以模塊化數字設備為主導的體驗區(qū)，參觀者可以通過對外出售的配件探索集度倡導的生活方式，將ROBOVERSE引入到用戶的日常生活當中。這些空間內的陳設是集度數字未來愿景的技術延伸。

Following the Robocafe is an art space that can transform into an event space through adaptable sliding walls, breathing and flexing with the needs of the brand and the store, including a multimedia room that provides a rich immersive driving experience of the Robo-Car. A modular digital fixture becomes an experiential zone where visitors can discover the Jidu lifestyle through purchasable accessories, introducing the ROBOVERSE into the user’s daily life. The furniture throughout these spaces act as technological extensions of Jidu’s vision for a digital future.

▼可移動式墻體，adaptable sliding walls ? Charlie Xia

▼多媒體房間，the multimedia room ? Charlie Xia

▼以模塊化數字設備為主導的體驗區(qū)，the experiential zone with modular digital fixture ? Charlie Xia

在集度三里屯ROBOVERSE體驗中心，汽車機器人的動態(tài)元素無處不在。數字元素、未來美學、可調整空間和交互式元宇宙無不反映集度品牌的精神和前瞻性思維。由創(chuàng)意領域內各類人才組成的專家團隊攜手Gensler，在北京乃至中國打造出了真正獨一無二的體驗，為釋放零售空間可能性樹立了新標準。

The dynamism of the Robo-Car is everywhere in this Jidu ROBOVERSE Sanlitun Experience Center. Digital reflections, futuristic aesthetics, adaptable spaces, and interactive metaverses represent the spirit and forward thinking of the Jidu brand. A wide and diverse team of experts across creative industries collaborated alongside Gensler to generate a truly one-of-a-kind experience in Beijing and China, setting a new benchmark for the possibilities of retail.

▼劉慈欣作品為靈感的藝術品，artwork inspired by the works of Cixin Liu ? Charlie Xia

在集度ROBOVERSE三里屯體驗中心啟動會上，尤倫斯當代藝術中心（UCCA)、新銳藝術家郭銳文、柳迪跨界合作為體驗空間創(chuàng)作了專屬藝術展區(qū)，開啟更多先鋒生活方式的想象。用戶還可以通過集度小程序，生成自己的數字共生體形象，通過多種交互手段感知親密的人機關系，體驗人機共情，獲得數字宇宙聯動實體空間的獨特體驗。汽車機器人宇宙的三里屯體驗中心作為用戶通往集度數字世界的入口，將在線上線下為用戶帶來創(chuàng)新體驗，打造數字世界和現實融合的“第四類空間”